This project investigates the Kiwiana aesthetic in order to create visual messages
that can function as an experience of escaping from adult life to an imaginarium place of childhood. A nostalgic Kiwiana escape to childhood, using graphic language in a
printed and assembled experience of imagery and icons relevant to my New Zealand youth. With the responsibility and stress of adulthood being newly faced I was personally
inspired to create a project that reflected a time of happiness and childish fun,
as a provided form of escapism for others to enjoy.
that can function as an experience of escaping from adult life to an imaginarium place of childhood. A nostalgic Kiwiana escape to childhood, using graphic language in a
printed and assembled experience of imagery and icons relevant to my New Zealand youth. With the responsibility and stress of adulthood being newly faced I was personally
inspired to create a project that reflected a time of happiness and childish fun,
as a provided form of escapism for others to enjoy.
“Childish” is a printed book and set of puzzles that visually communicate the imagery
I relate to kiwi childhood, from the places I have been, the toys I have played with, and the food I have eaten. All are presented in a form of a time capsule/box that creates an immersive experience for the viewer. The relevance lies in its efforts to contribute
to the challenges in our society of mental ill-health and stress-related conditions
that we can identify as emerging adults. (Sjöblom, 2019) Through graphic
design, this project will communicate a sense of togetherness through sharing,
learning, and feeling joy, prompted by the pleasantly nostalgic kiwi
childhood-inspired imagery.
I relate to kiwi childhood, from the places I have been, the toys I have played with, and the food I have eaten. All are presented in a form of a time capsule/box that creates an immersive experience for the viewer. The relevance lies in its efforts to contribute
to the challenges in our society of mental ill-health and stress-related conditions
that we can identify as emerging adults. (Sjöblom, 2019) Through graphic
design, this project will communicate a sense of togetherness through sharing,
learning, and feeling joy, prompted by the pleasantly nostalgic kiwi
childhood-inspired imagery.
Sjöblom, M. (2019). Health promotion through the lifespan - the phenomenon of the inner child reflected in childhood events - experienced by children, adults and older persons [Doctoral Thesis]. https://www.diva-portal.org/smash/record.jsf?pid=diva2%3A1370318&dswid=-276
Explore the process/research and assembly of the project here: https://emmaparkes857198446.wordpress.com/studio-two/
Explore the process/research and assembly of the project here: https://emmaparkes857198446.wordpress.com/studio-two/
